Jump to content

Modern Brand Management

39.00 zł 23.40 zł - 15.60 zł
  • Book category
    Onepress
  • ISBN
    978-83-66287-70-9
  • Author(s)
    Magdalena Grębosz-Krawczyk, Dagna Siuda
  • Amount of pages
    192
  • Release date
    10.11.2020

The main purpose of this monograph is to present the concept of brand and the strategies of brand management, with particular emphasis on the importance of brand elements, brand identity and brand promotion.

This monograph has resulted in two important contributions. Froma theoretical standpoint, it has contributed to brand management concept and has provided a better understanding of brand development possibilities especially thanks to the on-line activities implementation. From the substantive standpoint, it has shed light on the brand strategy implementation as well on the attitudes of Polish consumers towards branded products. This information can be useful for managers to understand how to implement different brand strategies and what outcomes can be expected.

Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×
×
  • Create New...

Important Information

W celu świadczenie usług przez nasz Serwis na najwyższym poziomie, w ramach Serwisu wykorzystujemy pliki Cookies (tzw. ciasteczka). Korzystając ze stron Serwisu IPSBEYOND.PL bez zmiany ustawień przeglądarki będą one zapisane w pamięci urządzenia. Jeżeli nie dokonacie Państwo zmiany ustawień przeglądarki internetowej to wyrażacie zgodę na zapisywanie plików Cookies.