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Designing for Behavior Change. Applying Psychology and Behavioral Economics. 2nd Edition

169.00 zł 143.65 zł - 25.35 zł
  • Book category
    Helion
  • ISBN
    9781492055983
  • Author(s)
    Stephen Wendel
  • Amount of pages
    384
  • Release date
    02.06.2020

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn...t accidental: it...s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product.

In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.

  • Learn the three main strategies to help people change behavior
  • Identify behaviors your target audience seeks to change-and obstacles that stand in their way
  • Develop effective designs that are enjoyable to use
  • Measure your product...s impact and learn ways to improve it
  • Combine behavioral science with data science to pinpoint problems and test potential solutions

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