It's easier than ever to build a forum or community.  Or is it?  

It's a click of a button to launch a new community, install a theme, enhance with some add-ons, and think you're ready to go.  Anyone can do that.  But does that mean that community will be compelling, or attract members, or foster compelling engagement?  

What separates good community managers from others are strategies like:

• Evolving their community strategies depending on the scale of the community
• Launching initiatives to build audience
• Identifying the people that matter in the community 

None of these have to do with technology, or theme, or add-ons.  They have everything to do with leadership, organizational management, social behavior, and behavioral psychology.