Today I want to introduce you a new feature that will be avaliable on (SD) Newsletter 2.3.0. It's called test A/B newsletter subjects.
What is the Test A/B?
Test A/B allows us to test which newsletter subject is better and more subscribers open this newsletter.
How does it work?
We send test to x% of our subcribers, for example 10%. 5% receive first subject and 5% receive second subject. After a few hours (we can configure how long) application compares open rate for newsletter and chooses which subject is better. This subject will be set as main newsletter subject and send to other 90% subcribers